Cahoots Studio · Brand Intake

Tell us the idea out loud.

This isn't a questionnaire. It's the shape of a good pitch, written down — the same order you'd use if you were explaining the thing to a smart friend at a bar.

Fill in what you know. Ramble. Contradict yourself. The first three sections are the only ones nobody else can write for you; after that we take over. Stopping early is a normal outcome, not a failure.

Nutshell

The whole brand in one sentence. If this one's sharp, everything downstream gets easier. The fourth blank takes a verb phrase — warp type live, connect data inputs. The last one is why that matters. Say it out loud, then type what you said.

is a that helps so they can .

More About

The elevator pitch, the origin story, the founder journey. Why does this need to exist? If you only answer one thing here, answer: what made you want to build it?

The problem Why it matters / what it costs The solution Proof points

Product

What it is and how it works — or how it might work. Speculation is allowed and often useful.

What is it? How it works / might work

You can stop here.

Everything above is founder-only knowledge — nobody can research your origin story or your feature ideas. Everything below is derivable: audience, benefits, competitors, personality, and visual direction all follow from what you've already written, plus research.

Send it now and we'll do the rest, asking you a handful of questions along the way. Or keep going if you've got opinions — you probably do about the last two.

Audience

Optional

Who's it for? Names and specifics beat demographics.

Benefits

Optional

What they get — functionally, emotionally, and socially.

Positioning

Optional

Who else is in the space, and what can this brand own that they can't?

Competitors Stake your claim

Personality & Voice

Worth your time

If the brand were a person, who are they? This is the section people most enjoy and it's the hardest for us to guess.

Archetype Values — what does it stand for? Traits & how they'd talk

Visual Direction

Optional

Only if you have strong feelings. Otherwise we'll propose and you react — much easier than starting from nothing.

Anything else

Optional

What kind of engagement is this? Open questions on your side

Who's sending this

So we know who to write back to. Nothing else is required.

Your name Email How did you find us? (optional)

Send to Cahoots submits this straight to us — that's all you need to do. Save progress downloads a small file you can load back in later if you'd rather finish another day, and Copy for chat puts a clean markdown version on your clipboard if you want to run it yourself.